Everyone in business wants to increase traffic, email opt-ins and even conversions. That's what you want…
Just a decade or two ago, if you wanted to market your brand you would probably have considered a completely different set of ideas than you would do in 2020. Back then you might have thought a full-page advert in a national newspaper was the best way to let potential customers know about your brand’s latest deals. You might have considered other physical advertising, like a billboard or a large quantity of printed flyers to hand out or post through people’s doors. You may have even considered creating a radio advert to speak directly to your audience. As the popularity of the internet has increased, so has the number of options available when it comes to marketing. Here are three of the most up-to-date ways to market yourself in 2020.
If someone wanted to entertain themselves during the day a few years ago, it’s likely that they would have picked up a newspaper, magazine or turned on the radio. These days people are more likely to take their smartphones out of their pockets to occupy themselves. One of the most popular types of apps with an increasing number of people are social media apps. The good news is that as well as pictures and updates from friends and family, you can make sure updates from your brand appear on the very same feed. Set up an account on websites like Instagram, Facebook and Twitter and encourage people to interact with your brand in the same way they’d interact with their friends.
As well as providing the chance to appear on websites and apps that people spend hours on every day, the internet gives you the opportunity to target people who are the most likely to want to spend money with you. Instead of using a scattergun approach to advertise to thousands of people, many of whom won’t be interested in your brand, you can make sure your efforts are better focused on your target audience.
The best way to target those who will be the most interested in what your brand offers is to make sure you appear as a result on relevant searches. For example, if a user is searching for the term “kitchen knives”, it’s highly likely that they’re interested in purchasing that product. To make sure you appear on searches relevant to your products, it’s important to work on a process called SEO, which stands for search engine optimisation. Hire experts, like those at www.clickintelligence.co.uk, who are skilled at adapting websites to make them appear higher up in searches for relevant terms.
One of the best ways to advertise yourself on the internet is to make yourself go “viral”. To do this, you’ll need to come up with something completely unique and also highly entertaining to make people want to share it. This could be anything from arranging a flash mob and encouraging people to post pictures and videos of it on their social media, to creating an amusing meme for people to share.
Also published on Medium.