A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI. Multiple years experience managing large brands online with six-figure monthly spend. Experienced in managing all promotional and educational email campaigns to optimize brand recognition, revenue and retention.
Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools. Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis. Fundamental skills in Adobe products and HTML.
Cross Cultural Studies