Jon Clark's Search Marketing Specialist Resume

Professional Experience

A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI. Mutliple years experience managing large brands online with six-figure monthly spend.
Experienced in managing all promotional and educational email campaigns to optimize brand recognition, revenue and retention.
Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools. Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis. Fundamental skills in Adobe products and HTML.

Employment History

Microsoft Advertising New York, New York December, 2008 - Present
: Search Account Manager

Managed large scale ad-spend across mutliple clients including two Fortunate 500 companies
Provide world-class service to a portfolio of premium strategic clients
Pre-sales engagement work including proposal development
Develop, recommend, and execute proposal, account, & campaign strategy
Drive full client management and issue resolution
Lead adCenter training for clients
Serve as a Microsoft representative/search expert at industry events

Microsoft Advertising New York, New York July, 2008 - December, 2008
: Search Media Analyst

Partner with Sales to deliver great results for customers
Analyze performance of Customer’s portfolio of paid search marketing campaigns
Conduct deep data analysis to inform strategic marketing insights and optimization requirements
Provide advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategies
Provide in-depth consulting services to high spend advertisers
Recommend on-going creative and pricing strategies to improve Customer results
Craft on-going targeting recommendations based on audience composition analysis and geographic campaign requirements
Provide ongoing reporting of search program performance metrics
Attend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.
Serve as vertical and search expert at industry events
Research industry and vertical trends

PPC For Hire San Diego, California
: Founder and Consultant

Provide consulting services in search engine marketing, Internet marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.
Implemented Search Engine Optimization (SEO) and had websites listed with multiple top 10 listings.
Execute SEM documents such as: Keyword generation & segmentation, Forecasting, Insertion Orders, Ad copywriting, & Performance Reporting.
Developed Affiliate Program for new client retention and revenue stream.
Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.

Interactivate Inc San Diego, CA April 2007 to July 14, 2008
: Search Marketing Specialist

Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
Manage 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.
Work exclusively with Director of Search Marketing to strategize, up sell, and analyze ROI for PPC management offerings.
Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Web Side Story (HBX) and Google Analytics-Urchin.
Provide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.
Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
Lead role in landing page development, implementation, multi-variant testing and consulting.

HydroWorx International Harrisburg, PA August 2005 to March 2007
: Search Marketing Manager

From August 2005 to July 2006 achieved a 54% growth in PPC lead generation contributing to an overall company growth of 40%.
Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of approximately 5,000 keywords across Google Adwords, Yahoo! Search Marketing and Ask.com pay per click advertising platforms.
Coordinate online advertising media and online marketing media buys.
Research, analyze and recommend web sites for HydroWorx to advertise.
Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.
Implement website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.
Prepare PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.

Technical Experience

Search Engine Marketing - SEO Optimization, PPC Management, Analytics, Link Building Strategy, Keyword Research
Applications - MS Office, Google Adwords Editor, Adobe Photoshop, Dreamweaver, Pinnacle Studio Plus, Quick Books
Traditional Marketing - Trade Shows, Public Relations, Press Releases, E-mail Marketing
Analytics - WebTrends, Websidestory, Google Analytics, Urchin
Languages - HTML, CSS
Pay Per Click - Google AdWords, Yahoo Search Marketing, MSN adCenter, Ask.com, Miva, LookSmart, Enhance, ABC Search, GoClick.com

Search Marketing Certifications

Google AdWords Qualified Professional
Yahoo Search Marketing Ambassador

Education

Messiah College :: Bachelors of Science in Marketing and Accounting Minor, May 2002
Cross Cultural Studies: Mexico – Experienced Mexican lifestyle and economic position through Spanish language education, home-stay, and attending political, business and social functions