Google Fred Update
18 May, 2017

Google’s Latest Algorithm Update: How to Recover After Fred

In the beginning of March 2017, reports of a new Google algorithm update hit the internet. Two months later, these reports have still not been officially confirmed by Google. However, the effects of the so-called...

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Consumer Acquisition Principles
10 May, 2017

The 3 Relationship Principles of Long-Term Customer Acquisition

The mistake many business owners make when trying to build their customer base is that they believe in the fallacy of one-size-fits-all. So they trot out the same marketing irrespective of their target audience, and...

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